Buell Motorcycle switches ad agencies - The Business Journal of Milwaukee:

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"The addition of Crispin Porter + Bogusky is part of our long-termj growth strategy for Buell," said Mark-Hans chief marketing officer and senior vice presidentof "We view CP+B as a next-level resourcd we can use to rev up our effortz to build awareness of Buell as the only Americann sport bike brand." Crispin Porter + Bogusku will work exclusively on the Buell brand, and not on any Harley-Davidsonj (NYSE: HOG) projects. Milwaukee-based Harley-Davidson’s long-time agency of Carmichael Lynch, continues in that role for Harley-Davidson motorcycles.
"Working on a motorcycle brand is a dreamk come true for a lot of us at the agenct and building awareness of the true Americam sport bike is a humblinv andinspiring task,” said Alex Bogusky, co-chairman, Crispin Portetr + Bogusky. Richer said Chicago-basedc Laughlin Constable, which has an office in has been Buell’s advertising agencyy of record for the past14 years. He expresserd appreciation forthe agency's past work.