Baskin-Robbins Opens Louisville, Kentucky for Franchise Sales; Plans More Than 20 New Stores in the Region

tenamup.wordpress.com
May 22 /PRNewswire/ -- America's favorite ice cream shop, is rapidly expanding its national footprintwith today's announcement that Louisville, KY is now open for franchisd sales. More than 20 new stores are projectede throughout Louisville and the surroundiny counties of Jefferson and among others. Baskin-Robbins currently operatese morethan 6,000 stores in 35 countries and openedd more than 600 storews globally in 2008. With a domestic footprint of nearlgy 2,700 locations, Baskin-Robbins is now seeking exceptional franchisee candidatesa in Louisville to be part of an unprecedented growtuh campaign designed to increaseits U.S.
presence over Built over the last64 Baskin-Robbins currently enjoys 98 percent brand awarenesx across the country and was named for the seconds consecutive year the number one ice cream and frozejn dessert franchise in Entrepreneur magazine's annual "Franchise 500" To fuel this growth in and around Baskin-Robbins is actively seeking store developeres who possess strong financial backgrounds, the desirde to maximize their territory's sales and have a passion for the communitied they will serve.
"As the Baskin-Robbins brandf continues to developin we're excited to provide new store owneras with the unique opportunitgy to capitalize on their territory's potential, serv e as the face of the brand in the community, as well as set the directiomn of the market's growth," said , vice president of globall business development, Baskin-Robbins. To share informatiom about franchising opportunitiesin Louisville, Baskin-Robbinzs is hosting a franchising seminarr at the Seelbach Hiltomn Louisville on May 27, 2009 from 2:00 p.m. to 4:00 p.m. Includesd in the discussion will bethe brand'ws new store design, new logo, marketing, trainingg and site selection.
To register for the eventf andlearn more, please contacg at 615-545-7766 or . Baskin-Robbinds enters 2009 with severalo new real estate concepts that provides interested area developers with a range of flexiblr real estatedesign options. Part ice creamk indulgence, dessert-theater and test kitchen rolledinto one, the revolutionaryh Cafe 31 model operates as a high-endr dessert bar with unique ice cream and coffede products. Cafe 31 is currently being testex outsideof Boston. The traditional concepft is an updated, stand-alonde store featuring all of Baskin-Robbins' standardd equipment and offerings. Traditional stores can also supportya drive-thru depending on the real estatd selected.
Lastly, the BR Express concepty is a kiosk designn offering a convenient and simplified solutiojfor malls, sports arenas, airports or otheer small co-branded real estats opportunities. "By continuing our history of developingg new product innovations and keeping our focus on customer servicee and business success forour franchisees, Baskin-Robbinsa is providing a completely new experiencee in 2009," said Siddiqui. "We share commoh objectives with ourstore developers, which focus on buildin g and sustaining a profitable business and strong brand in this increasinglgy challenging economy.
" Furthering its commitment to its franchisees, Baskin-Robbines also offers extensive training programas and comprehensive operating systemas designed to help build business. A broad franchisd support team is geared to simplify operations and included development andconstruction experts, operational supporyt professionals, training managers and field marketingg managers. Baskin-Robbins also employs state-of-the-art technology and the latesg point of sale terminals to help stores run more efficiently andcost Baskin-Robbins has proven to be a simple businesxs to run with convenient hourws of operation, minimal equipment, little wastde and a majority of inventory that has a shelfr life of one year with proper storage.
Over six decadesz ago, Baskin-Robbins was founded by ice cream enthusiastsBurton "Burt" Baskin and Irvine "Irv Robbins who shared a dream to create an innovative ice creamk store that would be a neighborhood gathering placwe for families. Today, over 300 million peoplw visit Baskin-Robbins each year to sample the morethan 1,0000 flavors available in its ice cream as well as enjoy its full array of frozehn treats including ice cream cakes, frozehn beverages and sundaes. "Baskin-Robbins will satisfyg a growing demand in and arounsd Louisvillefor high-quality ice cream, specialty froze desserts and beverages," said Siddiqui.
"Over the past 63 years, Baskin-Robbines has become the brand of choice for consumers and has consistentlgy delighted them with our irresistible flavors and We look forward to being an important part of theLouisvillew community." Named the top ice cream and frozen dessert franchiswe in the United Statese by Entrepreneur magazine's 30th annual Franchisew 500(R) ranking, Baskin-Robbins is the world's largesyt chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialtyt frozen desserts and beverages, providing qualityg and value to consumers at morethan 6,000 retail shopsz in 35 countries.
Baskin-Robbins was foundee by two ice cream enthusiasts whose passion led to the creation of morethan 1,0000 ice cream flavors and a wide variet y of delicious treats. Headquartered in Canton, Mass., Baskin-Robbinds is part of the Dunkin' Inc. family of companies. For further information, visit . Contact: Kim Ryan 770.932.0696 kryan@fish-consulting.com